Gaining Empathy
This allowed me to use user groups definition to map out the students by if they had decided their major prior to attending school and also by their overall satisfaction and feelings towards their decision. Through the use of key insights, I was also able to develop a persona, empathy map and consumer journey map to better understand the user who's problems I would be solving. It was clear that their was a disconnect between the expectations and reality of the student's relationship with their academic advisor, as well as dissatisfaction with the
"How might we redesign the process that Neeley students go through to choose a major?" This question sparked my curious mind. I began to think about who I would be redesigning a process for - business students at Texas Christian University. In order to better understand the question, I developed a list of various users to interview that included TCU business students, other TCU students, students at other universities, TCU advisors, TCU professors, and TCU career services employees. For the students, I created a discussion guide that would allow me to gain information about their decision making process as a whole as they chose their major. I wanted to know how they chose their major, why they chose their major, what resources they used, and about their student experience as a whole. As I spoke with various individuals, I was able to pull key insights from the interviews about their advisor relationships, their information search, and their overall satisfaction with their major decision.
process due to a lack of information and understanding at early stages in the decision making process. Going through the empathy stage allowed me to gain a better understanding of the user in order to define the point of view.
"I met Confused Carrie, a 19 year-old Pre-Business Major. She is unsure what she is passionate about, but wants to pursue a major that will provide her with a career that will make her happy and align with her interests and strengths.
I was surprised to realize that she feels neglected by advisors and uniformed about her options.
It would be game changing if Neeley could provide her with an educational, lower stress experience to help her decide on a major that will be fulfilling."