Kent's Camera Castle Digital Simulation
Digital marketing is an ever evolving space as new technology is constantly being introduced. While the space is always changing, SEO and Email Marketing remain key pieces of many digital strategies. Through the use of a digital marketing simulation, I was able to utilize these two strategies to sell cameras for a fictitious camera company. Round one of the simulation, I performed extremely well in comparison to my classmates, ranking first in overall profits. This was due to my strategic use of keywords, keyword bidding, and ad creation. As I wrote ads, I focused on including the product name or brand in the copy, as well as linking to the product if it was a product ad or brand if it was a brand ad. I utilized prominent calls to action within the advertisements themselves to help push consumers to convert and purchase a product. As I also worked with a group in later rounds, we collaborated and communicated our individual strategies to come up with the
Digital marketing is an ever evolving space as new technology is constantly being introduced. While the space is always changing, SEO and Email Marketing remain key pieces of many digital strategies. Through the use of a digital marketing simulation, I was able to utilize these two strategies to sell cameras for a fictitious camera company. Round one of the simulation, I performed extremely well in comparison to my classmates, ranking first in overall profits. This was due to my strategic use of keywords, keyword bidding, and ad creation. As I wrote ads, I focused on including the product name or brand in the copy, as well as linking to the product if it was a product ad or brand if it was a brand ad. I utilized prominent calls to action within the advertisements themselves to help push consumers to convert and purchase a product. As I also worked with a group in later rounds, we collaborated and communicated our individual strategies to come up with the
the use of brand advertisements in addition to specific product advertisements to appeal to a wider customer base who might be searching for a specific camera brand without knowing what camera they wanted. The landing pages I made focused on showcasing an image coupled with a call to action, again, to encourage consumers to convert. This proved effective when paired with copy suggesting discounts and deals on cameras. In the middle rounds, I learned the importance of bidding on fewer keywords in order to utilize the budget most effectively, as well as allocating the budget in a way that the more profitable campaigns are receiving more of the budget than those that are seeing low
most effective and profitable strategy as a group. In the beginning, we chose too many keywords and had a lack of direction. I brought keyword bidding to the table and suggested bidding two cents higher than the suggested bid to ensure that we won the keywords that would deliver impressions. This strategy included never bidding a number that ended in a five or zero as these are more common bids. I also suggested the
click through rates and ROI. By the end of the simulation it became clear what the key takeaways were and I learned a significant amount, which is proven by our upwards progress throughout the duration of the simulation. This simulation was great practice in writing ad copy, choosing profitable products, selecting optimal keywords, allocating budget effectively, and using KPIs to measure success and make changes that will make the company more profitable in the future.